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Marketing Decision Trees
Marketing decision trees for channel selection, campaign approval, content format, event format, and influencer tiers. Free to run and embed anywhere.
5 published trees in this category. Every one runs as a guided wizard in the browser — no signup — and can be copied as the starting point for your own version.
Trees in this category
Which content format should I use for this marketing goal?
Choose the right content format for your marketing initiative by evaluating your audience's awareness stage, the complexity of your message, available production resources, and whether your primary goal is SEO traction or audience engagement. This elimination tree narrows six common formats down to the best fit so your team can invest production effort where it will have the greatest impact.
Which event format is right for my marketing objective?
Determine the right event format for your marketing objective from Virtual Webinar, In-person Conference, Executive Roundtable, Workshop, or Sponsored Event. This decision tree evaluates audience size, budget, your primary goal of relationship-building versus awareness, and whether you are optimising for lead quality or lead volume.
Which influencer tier should I use — nano, micro, macro, or mega?
Select the right influencer tier for your campaign from Nano (<10K followers), Micro (10K–100K), Macro (100K–1M), or Mega/Celebrity (1M+). This decision tree evaluates your campaign goal, budget per partnership, brand safety requirements, and whether you need niche audience precision or broad mass reach to guide you to the tier most likely to deliver your objectives.
Which marketing channel should I use for this campaign?
Identify the most effective marketing channel for your campaign from Paid Search (SEM), SEO/Organic, Paid Social, Email, Events, or Influencer/Partnerships. This elimination tree weighs budget availability, audience size, purchase intent level, and time-to-results requirements to surface the channels most likely to deliver ROI for your specific situation.
Who needs to approve this marketing campaign?
Run a structured go/no-go decision process before launching any marketing campaign. This tree checks the four most common failure points — campaign brief completeness, budget approval, legal and compliance sign-off, and audience list readiness — and routes you to one of four outcomes: Launch as Planned, Launch with Modifications, Delay for Revision, or Do Not Launch.
All Marketing trees
- Which content format should I use for this marketing goal? — Choose the right content format for your marketing initiative by evaluating your audience's awareness stage, the complexity of your message, available production resources, and whether your primary goal is SEO traction or audience engagement. This elimination tree narrows six common formats down to the best fit so your team can invest production effort where it will have the greatest impact.
- Which event format is right for my marketing objective? — Determine the right event format for your marketing objective from Virtual Webinar, In-person Conference, Executive Roundtable, Workshop, or Sponsored Event. This decision tree evaluates audience size, budget, your primary goal of relationship-building versus awareness, and whether you are optimising for lead quality or lead volume.
- Which influencer tier should I use — nano, micro, macro, or mega? — Select the right influencer tier for your campaign from Nano (<10K followers), Micro (10K–100K), Macro (100K–1M), or Mega/Celebrity (1M+). This decision tree evaluates your campaign goal, budget per partnership, brand safety requirements, and whether you need niche audience precision or broad mass reach to guide you to the tier most likely to deliver your objectives.
- Which marketing channel should I use for this campaign? — Identify the most effective marketing channel for your campaign from Paid Search (SEM), SEO/Organic, Paid Social, Email, Events, or Influencer/Partnerships. This elimination tree weighs budget availability, audience size, purchase intent level, and time-to-results requirements to surface the channels most likely to deliver ROI for your specific situation.
- Who needs to approve this marketing campaign? — Run a structured go/no-go decision process before launching any marketing campaign. This tree checks the four most common failure points — campaign brief completeness, budget approval, legal and compliance sign-off, and audience list readiness — and routes you to one of four outcomes: Launch as Planned, Launch with Modifications, Delay for Revision, or Do Not Launch.
How to use these trees
- Run one to see how the questions are ordered and where each path ends.
- Copy the source. Every tree is plain text, so you can lift it and edit the wording for your own organisation. Syntax reference →
- Embed it in your wiki, help centre, or intranet with one snippet that stays current whenever you edit the tree. Embedding guide →