How should I protect this intellectual property — patent, trademark, or copyright?
Elimination matrix
legalintellectual propertypatentstrademarkscopyright
Narrows down the most appropriate intellectual property protection mechanism for a given asset by evaluating the nature of the creation, its technical character, prior disclosure status, and commercial exploitation intent. The elimination process identifies which protection regimes remain viable given the asset's characteristics. Always validate the outcome with qualified IP counsel before filing, relying on, or publicly communicating any protection strategy.
Overview
Decision Tree
Start: What best describes the primary nature of the asset you want to protect?
A: INVENTION: A novel technical process, method, device, or composition of matter
- Outcome: Patent
- Outcome: Trade Secret
- Outcome: Combination Strategy
B: BRAND: A name, logo, slogan, colour, or other identifier that distinguishes goods or services in the market
- Outcome: Trademark
- Outcome: Combination Strategy
C: CREATIVE: Original literary, artistic, musical, or software source code expression
- Outcome: Copyright
- Outcome: Combination Strategy
D: PROCESS: A confidential business method, formula, customer list, or know-how that derives commercial value from secrecy
- Outcome: Trade Secret
- Outcome: Combination Strategy
Machine-Readable JSON (Canonical Model)
View JSON
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"description": "Narrows down the most appropriate intellectual property protection mechanism for a given asset by evaluating the nature of the creation, its technical character, prior disclosure status, and commercial exploitation intent. The elimination process identifies which protection regimes remain viable given the asset's characteristics. Always validate the outcome with qualified IP counsel before filing, relying on, or publicly communicating any protection strategy.",
"mode": "elimination",
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"questions": [
{
"id": "Q1",
"text": "What best describes the primary nature of the asset you want to protect?"
},
{
"id": "A",
"text": "INVENTION: A novel technical process, method, device, or composition of matter [PATENT, TRADE_SECRET, COMBINATION]"
},
{
"id": "B",
"text": "BRAND: A name, logo, slogan, colour, or other identifier that distinguishes goods or services in the market [TRADEMARK, COMBINATION]"
},
{
"id": "C",
"text": "CREATIVE: Original literary, artistic, musical, or software source code expression [COPYRIGHT, COMBINATION]"
},
{
"id": "D",
"text": "PROCESS: A confidential business method, formula, customer list, or know-how that derives commercial value from secrecy [TRADE_SECRET, COMBINATION]"
},
{
"id": "Q2",
"text": "Has the invention or process been publicly disclosed in any form prior to today?"
},
{
"id": "A",
"text": "YES: The invention has been publicly disclosed [TRADE_SECRET, COMBINATION]"
},
{
"id": "B",
"text": "NO: No public disclosure has occurred, or only confidential disclosures have been made [PATENT, TRADE_SECRET, COMBINATION]"
},
{
"id": "Q3",
"text": "Is the invention genuinely novel and does it involve an inventive step beyond what is already in the prior art?"
},
{
"id": "A",
"text": "YES: The invention is novel and has a clear inventive step [PATENT, COMBINATION]"
},
{
"id": "B",
"text": "NO or UNCERTAIN: The invention may lack novelty or a sufficient inventive step [TRADE_SECRET, COMBINATION]"
},
{
"id": "Q4",
"text": "Is the brand identifier currently in use in commerce, or is there a documented genuine intention to use it within the next six months?"
},
{
"id": "A",
"text": "YES: The identifier is in use or there is genuine and documented intention to use it soon [TRADEMARK, COMBINATION]"
},
{
"id": "B",
"text": "NO: There is no current use and no imminent commercial plan [COMBINATION]"
},
{
"id": "Q5",
"text": "Is preventing direct copying or reproduction of the creative expression the primary commercial objective?"
},
{
"id": "A",
"text": "YES: Preventing copying of the specific expression is the main goal [COPYRIGHT, COMBINATION]"
},
{
"id": "B",
"text": "NO: Broader exclusivity against independent development or use is needed [COMBINATION]"
}
],
"outcomes": [
{
"id": "PATENT",
"label": "Patent"
},
{
"id": "TRADEMARK",
"label": "Trademark"
},
{
"id": "COPYRIGHT",
"label": "Copyright"
},
{
"id": "TRADE_SECRET",
"label": "Trade Secret"
},
{
"id": "COMBINATION",
"label": "Combination Strategy"
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"dsl": "dag: How should I protect this intellectual property — patent, trademark, or copyright?\nversion: 1.0.0\nimage: https://images.unsplash.com/photo-1589829545856-d10d557cf95f?w=1200&q=80\ndescription: Narrows down the most appropriate intellectual property protection mechanism for a given asset by evaluating the nature of the creation, its technical character, prior disclosure status, and commercial exploitation intent. The elimination process identifies which protection regimes remain viable given the asset's characteristics. Always validate the outcome with qualified IP counsel before filing, relying on, or publicly communicating any protection strategy.\ntags: legal, intellectual property, patents, trademarks, copyright\nentry: Q1\nmode: elimination\n\nQ1: What best describes the primary nature of the asset you want to protect?\n hint: Select the category that most closely matches the asset's dominant character. An asset may have multiple protectable dimensions — a software product may have patentable functionality, copyrightable source code, and a trademarked brand name — but identify the primary protection need first. Where the asset genuinely spans multiple categories, the Combination Strategy outcome is available and will be signposted as the options narrow. Do not rule out a category at this stage; the subsequent questions will refine the analysis.\n A: INVENTION: A novel technical process, method, device, or composition of matter [PATENT, TRADE_SECRET, COMBINATION]\n B: BRAND: A name, logo, slogan, colour, or other identifier that distinguishes goods or services in the market [TRADEMARK, COMBINATION]\n C: CREATIVE: Original literary, artistic, musical, or software source code expression [COPYRIGHT, COMBINATION]\n D: PROCESS: A confidential business method, formula, customer list, or know-how that derives commercial value from secrecy [TRADE_SECRET, COMBINATION]\n\nQ2: Has the invention or process been publicly disclosed in any form prior to today?\n hint: Public disclosure includes academic papers, conference presentations, public demonstrations, product launches, press releases, published patent applications by any party, or any communication that places the information in the public domain without a binding confidentiality obligation. Many jurisdictions — including the EPO and most of Europe — apply an absolute novelty requirement, meaning any prior disclosure bars patent protection. The US, Canada, and Australia provide a grace period of 12 months, but relying on a grace period is risky and should only be done on specialist advice.\n when: Q1=A\n A: YES: The invention has been publicly disclosed [TRADE_SECRET, COMBINATION]\n B: NO: No public disclosure has occurred, or only confidential disclosures have been made [PATENT, TRADE_SECRET, COMBINATION]\n\nQ3: Is the invention genuinely novel and does it involve an inventive step beyond what is already in the prior art?\n hint: Novelty means the invention has not been previously disclosed anywhere in the world in any form. An inventive step — also called non-obviousness — means the invention would not be obvious to a skilled person in the relevant technical field armed with knowledge of all prior art. Both tests are assessed objectively against the full body of published prior art. If you have conducted a freedom-to-operate search, novelty search, or have received any third-party patent search opinion, use those results to inform your answer before proceeding.\n when: Q2=B\n A: YES: The invention is novel and has a clear inventive step [PATENT, COMBINATION]\n B: NO or UNCERTAIN: The invention may lack novelty or a sufficient inventive step [TRADE_SECRET, COMBINATION]\n\nQ4: Is the brand identifier currently in use in commerce, or is there a documented genuine intention to use it within the next six months?\n hint: Trademark rights in most jurisdictions are grounded in use or a bona fide intention to use in commerce. An application filed without genuine intent may be vulnerable to cancellation for non-use or bad faith. Consider whether the mark is in active use — or will be within six months — on goods, services, marketing materials, or online channels in the relevant territory. If the brand exists only as a concept with no near-term commercial deployment, trademark registration may be premature.\n when: Q1=B\n A: YES: The identifier is in use or there is genuine and documented intention to use it soon [TRADEMARK, COMBINATION]\n B: NO: There is no current use and no imminent commercial plan [COMBINATION]\n\nQ5: Is preventing direct copying or reproduction of the creative expression the primary commercial objective?\n hint: Copyright protects the particular expression of an idea, not the underlying idea, concept, style, or technique itself. It is well suited to preventing verbatim or near-verbatim copying of creative works, source code, or technical documentation. If the broader goal is to prevent competitors from independently developing a similar product, using a similar name, or practising a similar method — none of which copyright addresses — then patent, trademark, or trade secret protection better serves that objective and should be pursued alongside or instead of copyright.\n when: Q1=C\n A: YES: Preventing copying of the specific expression is the main goal [COPYRIGHT, COMBINATION]\n B: NO: Broader exclusivity against independent development or use is needed [COMBINATION]\n\n[PATENT]: Patent\n color: #3b82f6\n description: Patent protection grants an exclusive right to prevent others from making, using, selling, or importing the patented invention for up to 20 years from the filing date, in exchange for full public disclosure of the invention. File a provisional application promptly to secure a priority date, then convert to a full national or PCT international application within 12 months to preserve options in key commercial territories. Conduct a freedom-to-operate search to identify blocking third-party patents before any product launch or commercial deployment. Engage a registered patent attorney to draft claims that are simultaneously broad enough to provide meaningful commercial protection and sufficiently narrow to survive examination by the relevant patent office.\n code: LEGAL_IP_PATENT\n\n[TRADEMARK]: Trademark\n color: #8b5cf6\n description: Trademark registration protects brand identifiers — names, logos, slogans, colours, and sounds — that distinguish your goods or services from those of competitors, and can be maintained indefinitely provided the mark remains in use and renewals are filed on time. File applications in all territories where the brand is, or will imminently be, used commercially, and classify goods and services carefully using the Nice Classification system to achieve the broadest appropriate coverage. Conduct a comprehensive clearance search before investing in branding, packaging, or marketing to identify conflicts with earlier registered or unregistered marks. Monitor the register and the market on an ongoing basis and act promptly against infringing use to avoid weakening the mark's distinctiveness or scope of protection.\n code: LEGAL_IP_TRADEMARK\n\n[COPYRIGHT]: Copyright\n color: #22c55e\n description: Copyright arises automatically upon creation of an original work and subsists for the life of the author plus 70 years in most jurisdictions, without any registration requirement. However, registration is strongly advisable in the United States, where it is a prerequisite for bringing an infringement action in federal court and enables a claim for statutory damages and attorney's fees. Ensure organisational ownership is clearly established: confirm that works created by employees in the course of employment vest in the employer under local law, and require all contractors and freelancers to execute a written copyright assignment before work commences. Apply a copyright notice in the form © [Year] [Organisation Name] to all published works and maintain contemporaneous records of creation dates, authorship, and version history to support any future enforcement action.\n code: LEGAL_IP_COPYRIGHT\n\n[TRADE_SECRET]: Trade Secret\n color: #f59e0b\n description: Trade secret protection applies to commercially valuable information that derives its value from being kept confidential and is protected through reasonable and documented security measures — it carries no registration requirement and has no fixed term. Unlike patent protection, trade secrets do not require disclosure to any authority, but protection is permanently and irrevocably lost if the information enters the public domain through any route, including employee disclosure, reverse engineering, or a failure of internal security. Implement a formal trade secret programme encompassing confidentiality and non-disclosure agreements with all employees, contractors, and partners; role-based access controls; clear and consistent marking of confidential materials; and documented, auditable security policies. Act immediately to seek injunctive relief in the event of any actual or threatened misappropriation, as delay risks both the loss of the information and an adverse inference that it was not genuinely treated as secret.\n code: LEGAL_IP_TRADE_SECRET\n\n[COMBINATION]: Combination Strategy\n color: #ef4444\n description: The asset has characteristics that make two or more forms of IP protection applicable simultaneously, and a coordinated, layered strategy will provide significantly more comprehensive and durable coverage than any single mechanism alone. Common and commercially powerful combinations include patent plus trade secret (protecting the claimed invention publicly while keeping manufacturing know-how and process parameters confidential), trademark plus copyright (securing brand identity alongside creative expression in packaging or marketing), and patent plus trademark (protecting both the technical innovation and the product brand). Engage IP counsel to design a coordinated filing, maintenance, and enforcement programme, and document all identified IP assets — whether registered or unregistered — in a centralised IP register to ensure that no rights lapse through administrative oversight or staff turnover. Prioritise the forms of protection that address the greatest immediate commercial risks and plan a phased strategy for the remainder.\n code: LEGAL_IP_COMBINATION\n"
}DSL Representation
dag: How should I protect this intellectual property — patent, trademark, or copyright?
version: 1.0.0
image: https://images.unsplash.com/photo-1589829545856-d10d557cf95f?w=1200&q=80
description: Narrows down the most appropriate intellectual property protection mechanism for a given asset by evaluating the nature of the creation, its technical character, prior disclosure status, and commercial exploitation intent. The elimination process identifies which protection regimes remain viable given the asset's characteristics. Always validate the outcome with qualified IP counsel before filing, relying on, or publicly communicating any protection strategy.
tags: legal, intellectual property, patents, trademarks, copyright
entry: Q1
mode: elimination
Q1: What best describes the primary nature of the asset you want to protect?
hint: Select the category that most closely matches the asset's dominant character. An asset may have multiple protectable dimensions — a software product may have patentable functionality, copyrightable source code, and a trademarked brand name — but identify the primary protection need first. Where the asset genuinely spans multiple categories, the Combination Strategy outcome is available and will be signposted as the options narrow. Do not rule out a category at this stage; the subsequent questions will refine the analysis.
A: INVENTION: A novel technical process, method, device, or composition of matter [PATENT, TRADE_SECRET, COMBINATION]
B: BRAND: A name, logo, slogan, colour, or other identifier that distinguishes goods or services in the market [TRADEMARK, COMBINATION]
C: CREATIVE: Original literary, artistic, musical, or software source code expression [COPYRIGHT, COMBINATION]
D: PROCESS: A confidential business method, formula, customer list, or know-how that derives commercial value from secrecy [TRADE_SECRET, COMBINATION]
Q2: Has the invention or process been publicly disclosed in any form prior to today?
hint: Public disclosure includes academic papers, conference presentations, public demonstrations, product launches, press releases, published patent applications by any party, or any communication that places the information in the public domain without a binding confidentiality obligation. Many jurisdictions — including the EPO and most of Europe — apply an absolute novelty requirement, meaning any prior disclosure bars patent protection. The US, Canada, and Australia provide a grace period of 12 months, but relying on a grace period is risky and should only be done on specialist advice.
when: Q1=A
A: YES: The invention has been publicly disclosed [TRADE_SECRET, COMBINATION]
B: NO: No public disclosure has occurred, or only confidential disclosures have been made [PATENT, TRADE_SECRET, COMBINATION]
Q3: Is the invention genuinely novel and does it involve an inventive step beyond what is already in the prior art?
hint: Novelty means the invention has not been previously disclosed anywhere in the world in any form. An inventive step — also called non-obviousness — means the invention would not be obvious to a skilled person in the relevant technical field armed with knowledge of all prior art. Both tests are assessed objectively against the full body of published prior art. If you have conducted a freedom-to-operate search, novelty search, or have received any third-party patent search opinion, use those results to inform your answer before proceeding.
when: Q2=B
A: YES: The invention is novel and has a clear inventive step [PATENT, COMBINATION]
B: NO or UNCERTAIN: The invention may lack novelty or a sufficient inventive step [TRADE_SECRET, COMBINATION]
Q4: Is the brand identifier currently in use in commerce, or is there a documented genuine intention to use it within the next six months?
hint: Trademark rights in most jurisdictions are grounded in use or a bona fide intention to use in commerce. An application filed without genuine intent may be vulnerable to cancellation for non-use or bad faith. Consider whether the mark is in active use — or will be within six months — on goods, services, marketing materials, or online channels in the relevant territory. If the brand exists only as a concept with no near-term commercial deployment, trademark registration may be premature.
when: Q1=B
A: YES: The identifier is in use or there is genuine and documented intention to use it soon [TRADEMARK, COMBINATION]
B: NO: There is no current use and no imminent commercial plan [COMBINATION]
Q5: Is preventing direct copying or reproduction of the creative expression the primary commercial objective?
hint: Copyright protects the particular expression of an idea, not the underlying idea, concept, style, or technique itself. It is well suited to preventing verbatim or near-verbatim copying of creative works, source code, or technical documentation. If the broader goal is to prevent competitors from independently developing a similar product, using a similar name, or practising a similar method — none of which copyright addresses — then patent, trademark, or trade secret protection better serves that objective and should be pursued alongside or instead of copyright.
when: Q1=C
A: YES: Preventing copying of the specific expression is the main goal [COPYRIGHT, COMBINATION]
B: NO: Broader exclusivity against independent development or use is needed [COMBINATION]
[PATENT]: Patent
color: #3b82f6
description: Patent protection grants an exclusive right to prevent others from making, using, selling, or importing the patented invention for up to 20 years from the filing date, in exchange for full public disclosure of the invention. File a provisional application promptly to secure a priority date, then convert to a full national or PCT international application within 12 months to preserve options in key commercial territories. Conduct a freedom-to-operate search to identify blocking third-party patents before any product launch or commercial deployment. Engage a registered patent attorney to draft claims that are simultaneously broad enough to provide meaningful commercial protection and sufficiently narrow to survive examination by the relevant patent office.
code: LEGAL_IP_PATENT
[TRADEMARK]: Trademark
color: #8b5cf6
description: Trademark registration protects brand identifiers — names, logos, slogans, colours, and sounds — that distinguish your goods or services from those of competitors, and can be maintained indefinitely provided the mark remains in use and renewals are filed on time. File applications in all territories where the brand is, or will imminently be, used commercially, and classify goods and services carefully using the Nice Classification system to achieve the broadest appropriate coverage. Conduct a comprehensive clearance search before investing in branding, packaging, or marketing to identify conflicts with earlier registered or unregistered marks. Monitor the register and the market on an ongoing basis and act promptly against infringing use to avoid weakening the mark's distinctiveness or scope of protection.
code: LEGAL_IP_TRADEMARK
[COPYRIGHT]: Copyright
color: #22c55e
description: Copyright arises automatically upon creation of an original work and subsists for the life of the author plus 70 years in most jurisdictions, without any registration requirement. However, registration is strongly advisable in the United States, where it is a prerequisite for bringing an infringement action in federal court and enables a claim for statutory damages and attorney's fees. Ensure organisational ownership is clearly established: confirm that works created by employees in the course of employment vest in the employer under local law, and require all contractors and freelancers to execute a written copyright assignment before work commences. Apply a copyright notice in the form © [Year] [Organisation Name] to all published works and maintain contemporaneous records of creation dates, authorship, and version history to support any future enforcement action.
code: LEGAL_IP_COPYRIGHT
[TRADE_SECRET]: Trade Secret
color: #f59e0b
description: Trade secret protection applies to commercially valuable information that derives its value from being kept confidential and is protected through reasonable and documented security measures — it carries no registration requirement and has no fixed term. Unlike patent protection, trade secrets do not require disclosure to any authority, but protection is permanently and irrevocably lost if the information enters the public domain through any route, including employee disclosure, reverse engineering, or a failure of internal security. Implement a formal trade secret programme encompassing confidentiality and non-disclosure agreements with all employees, contractors, and partners; role-based access controls; clear and consistent marking of confidential materials; and documented, auditable security policies. Act immediately to seek injunctive relief in the event of any actual or threatened misappropriation, as delay risks both the loss of the information and an adverse inference that it was not genuinely treated as secret.
code: LEGAL_IP_TRADE_SECRET
[COMBINATION]: Combination Strategy
color: #ef4444
description: The asset has characteristics that make two or more forms of IP protection applicable simultaneously, and a coordinated, layered strategy will provide significantly more comprehensive and durable coverage than any single mechanism alone. Common and commercially powerful combinations include patent plus trade secret (protecting the claimed invention publicly while keeping manufacturing know-how and process parameters confidential), trademark plus copyright (securing brand identity alongside creative expression in packaging or marketing), and patent plus trademark (protecting both the technical innovation and the product brand). Engage IP counsel to design a coordinated filing, maintenance, and enforcement programme, and document all identified IP assets — whether registered or unregistered — in a centralised IP register to ensure that no rights lapse through administrative oversight or staff turnover. Prioritise the forms of protection that address the greatest immediate commercial risks and plan a phased strategy for the remainder.
code: LEGAL_IP_COMBINATION
Machine Access
- Static JSON:
/t/drawdecisiontree/legal-ip-protection/tree.json - Live JSON (SPA):
/json/drawdecisiontree/legal-ip-protection - Raw DSL:
/t/drawdecisiontree/legal-ip-protection/tree.dag - Canonical HTML:
/t/drawdecisiontree/legal-ip-protection.html
Questions in this decision tree
- What best describes the primary nature of the asset you want to protect?
- INVENTION: A novel technical process, method, device, or composition of matter [PATENT, TRADE_SECRET, COMBINATION]
- BRAND: A name, logo, slogan, colour, or other identifier that distinguishes goods or services in the market [TRADEMARK, COMBINATION]
- CREATIVE: Original literary, artistic, musical, or software source code expression [COPYRIGHT, COMBINATION]
- PROCESS: A confidential business method, formula, customer list, or know-how that derives commercial value from secrecy [TRADE_SECRET, COMBINATION]
- Has the invention or process been publicly disclosed in any form prior to today?
- YES: The invention has been publicly disclosed [TRADE_SECRET, COMBINATION]
- NO: No public disclosure has occurred, or only confidential disclosures have been made [PATENT, TRADE_SECRET, COMBINATION]
- Is the invention genuinely novel and does it involve an inventive step beyond what is already in the prior art?
- YES: The invention is novel and has a clear inventive step [PATENT, COMBINATION]
- NO or UNCERTAIN: The invention may lack novelty or a sufficient inventive step [TRADE_SECRET, COMBINATION]
- Is the brand identifier currently in use in commerce, or is there a documented genuine intention to use it within the next six months?
- YES: The identifier is in use or there is genuine and documented intention to use it soon [TRADEMARK, COMBINATION]
- NO: There is no current use and no imminent commercial plan [COMBINATION]
- Is preventing direct copying or reproduction of the creative expression the primary commercial objective?
- YES: Preventing copying of the specific expression is the main goal [COPYRIGHT, COMBINATION]
- NO: Broader exclusivity against independent development or use is needed [COMBINATION]
Possible outcomes
- Patent
- Trademark
- Copyright
- Trade Secret
- Combination Strategy
How to use this decision tree
Click "Open interactive version" to step through the questions. Your answers narrow the tree until a recommended outcome is reached. You can also embed this tree on your own site.
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